COMPANY
STRATA® was founded in 2009 by Jason Rodriguez, an American designer born in California and rooted in Peruvian heritage.
Based in the US, the brand draws from a strong Peruvian textile lineage and operates across two distinct divisions: Mainline and Black Label.
STRATA® Mainline spans eyewear, leather goods, and fragrance... defined by precision, material integrity, and controlled design. Eyewear and leather goods are crafted in Italy, while fragrance is developed in France.
STRATA BLACK LABEL® focuses on core silhouettes and everyday essentials, developed and produced from the brand’s Peruvian factory. Built on fabric, fit, and consistent production, each piece is designed for daily wear and long-term use.
Across both divisions, STRATA® is defined by quality, control, and longevity with a commitment to product that holds presence over time.
MISSION: STRATA® is committed to merging its rich heritage in craftsmanship with a relentless pursuit of unparalleled quality, setting new standards at the intersection of music and fashion on a global scale.
We craft timeless, luxury products that elevate cultural standards. Each piece is designed to last, made through superior manufacturing that withstand the test of time.
IDENTITY: The STRATA® brand identity is defined by a seamless blend of heritage craftsmanship and progressive styles. With a raw, effortless attitude, we channel a global perspective on luxury, delivering products of exceptional quality and distinctive style that resonate boldly across the worlds of music and fashion.
VISION: STRATA® exists to push the boundaries of craftsmanship and design, setting a standard that is always evolving yet never compromised. We strive every day to create what cannot be replicated.